Cults - Scala, London - Gigs - Reviews - Soundblab

Cults - Scala, London

by Amy Baker Rating: Release Date:

Trying to find out anything about Cults before their gig at Scala on Tuesday was like trying to persuade 1990s Michael Jackson that further plastic surgery wasn't necessary - absolutely pointless. The Brooklyn duo have shunned popular methods of self-promotion: no website, no MySpace and absolutely no Twitter account, proving that should you have the raw talent, you are bound to succeed.

A year ago, film students Madeline Follin and Brian Oblivion (who also happen to be a couple), popped their track 'Go Outside' onto Bandcamp and sat back as their name spread like wildfire. Now, here they are at King's Cross' Scala, freshly signed to Lily Allen's new label, Name of, which seems hugely ironic seeing as Ms Allen was no stranger to a spot of social media to promote herself. Anyhoo…

Due to the fact that I knew next to nothing about the band, I wasn't expecting big things. Hence why I had no qualms in interrupting the male counterpart's conversation to ask for a cigarette lighter early in the evening. What I witnessed though, at risk of sounding eternally lame, was my new favourite band in action.

Cults sulked onto the stage, along with three other band members, all long scraggly hair, skinny ties and hunched shoulders. However, as soon as the first few notes were out of Madeline's mouth I realised we were onto something good. As she curtsied and twirled her way through opener 'Abducted', I was nothing short of mesmerised by her voice which is undeniably one of the most unique and haunting female vocals I have heard since I first came across Florence Welch.

As they launched into, for me, the set highlight, 'Know What I Mean', I was hooked. The simplicity of the lyrics teamed with playful xylophones and bass synths created a summery sound with a hint of the dark side that was hugely appealing, and the rest of the crowd certainly concurred. Breakthrough track, 'Go Outside' , opens with the eerie voice of Jim Jones, American cult leader responsible for the mass suicide of more than 900 Americans back in 1978. Despite the undeniably creepy opening, the song is effortlessly appealing and makes it easy to understand why it created such a buzz.

Cults are going to be huge, there is just no way they can't be. Their sense of humour and talent shines through in every song, making it appealing to the masses who just want to dance along to a nice melody as well as those who look to the lyrics for some deeper meaning. Mark my words, their days of relative anonymity are numbered.

Comments (1)

This comment was minimized by the moderator on the site

Great review. I was also at the gig and I have to say I think this is spot on, these guys are well worth listening to

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